PIXSL.
UX Case Study • B2B2C Platform

The Zero-Commission
Growth Engine

Helping independent restaurants acquire new customers and turn them into loyal regulars without paying high aggregator commissions.

MERN Stack
Berlin & Chennai
Zero Commission
Entugo Client Portal

Entugo Client Portal

Key KPIs, Revenue Tracking & CRM

Independent Restaurants are Bleeding

Local heroes are losing the battle against major chains and delivery aggregators who charge 30% commissions and hide customer data.

High Aggregator Commissions (30%+)
Zero Direct Customer Access
Inability to Drive Return Footfall

The Solution: Entugo

A unified ecosystem that shifts diner behavior from "Anonymous Delivery" to "Loyal Dine-In" at a flat SaaS price.

0%
Commission
100%
Data Ownership

A Synchronized System

Three core interfaces working in real-time to bridge the gap between digital rewards and physical dining.

The Brain

Entugo Client Portal

Where owners manage menus, staff, and automated marketing campaigns (Email/Coupons).

The Wallet

Tugo Eats App

The diner-facing hub for discovery, loyalty coins, and managing unlocked coupons.

The Hands

Staff Universal Scanner

A simple, secure operational tool for staff to verify rewards and redeem points.

"Physical-First"
Mechanic

Unlike standard coupon apps where users claim deals from their couch, Entugo enforces **Footfall**.

The Unlock Trigger

A 'Return Pass' (e.g., 20% Off) is visible in the app but LOCKED until the user is physically at the venue.

The Action

The user must scan the **Table QR** to unlock the deal. This guarantees a physical visit and order.

The Bounce Back

Once unlocked, the deal is valid for the *next* visit, creating an infinite loop of retention.

Marketplace Reach
The Reach

Discovery Marketplace

Turning casual browsers into physical diners through high-incentive discovery.

Full-Stack Operations

Inventory Management

Real-time stock tracking with automated low-stock alerts and purchase order generation.

Inventory

Loyalty Engine

Configure Tugo Coin earn rates and "Max-Burn" protections to protect margins.

Loyalty

Digital Menu Builder

Dynamic pricing and category management that updates the Guest Interface instantly.

Menu

Automated Google Reviews

Private feedback aggregation that triggers a "Post to Google" prompt for 5-star ratings.

Reviews

Built for
Financial Precision

A type-safe, high-concurrency architecture built on the MERN stack to ensure data integrity across thousands of simultaneous transactions.

React.js / Vite
Frontend
Node.js / Express
Backend
PostgreSQL / Prisma
Database
Strict TypeScript
Logic
Order Logic
Real-time Order Feed
Status: ConfirmedLatency: 42ms
Target Launch
Berlin
Germany
Business Model
0%
Commission
Investment
€100k
Pre-Seed Raise

Ready to build your growth engine?

Let's create a custom ecosystem that scales with your business.

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